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Stay Informed
Stay updated with the latest trends and insights in our blog. Get expert tips and in-depth analysis to navigate today’s digital marketing landscape.
New in MMM: Capturing Delayed Advertising Effects
In advertising, customers rarely see an ad and immediately make a purchase. While some may convert within minutes, others might take...
Gabriel Mohanna
Dec 6, 2024
49
Is It Secure? MMM and Data Security
Marketing Mix Modeling (MMM) companies, including those like MMM Labs, typically use customer data to analyze and measure the...
Leslie Myrell
Oct 19, 2024
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10 Things Marketers Need to Know About MMM for Better ROI
In today's competitive and complex marketing landscape, understanding how each marketing channel contributes to your return on investment...
Leslie Myrell
Oct 17, 2024
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How to Use MMM Without Historical Data: Alternative Data Sources and Techniques
Data – we all want it, some have A LOT of it… others have very little. So, what can you do when you're short on historical marketing...
Leslie Myrell
Oct 15, 2024
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What Executives Need to Know About MMM (Marketing Mix Modeling)
(At an agency? Check out our article for marketers at agencies ) Today’s marketing analysts at agencies understand the value of Marketing...
Leslie Myrell
Oct 12, 2024
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What Agency Execs Need to Know About MMM (Marketing Mix Modeling)
(Not at an agency? Check out our article for in-house marketers ) Today’s marketing analysts at agencies understand the value of...
Leslie Myrell
Oct 10, 2024
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Trusting Publishers to Measure Your Media Effectiveness? Too Risky.
Here's What to Do Instead. In the rapidly evolving landscape of retail media networks, trusting publishers to impartially measure the...
Gabriel Mohanna
Oct 8, 2024
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Causal Incrementality with Marketing Mix Modeling
Separate out correlation from causation. Start with a better model and make data-driven decisions based on causal incremental results.
Gabriel Mohanna
Aug 21, 2024
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Hello from MMM Labs
Welcome to the MMM Labs blog! We are excited to launch our first article and share the journey and vision behind MMM Labs with you. Why...
Gabriel Mohanna
Jul 21, 2024
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